Rob Blackwell is the Director of Basketball Skills Development at St. Vincent Sports Performance who has a lot of clients every day, including NBA players like Gordon Hayward and George Hill. I have been super fortunate to be able to train with him since middle school. As one of his clients, I know he needs help with managing his business. That's where I come in. I plan on being his virtual manager that will help him improve the quality of his business, build his brand and ultimately gain more clients. We are going to meet this weekend and go through ideas on how I can help him and how he can improve his business. This week I have been researching three different ideas I have for him. The first thing I think he will want to implement is some sort of appointment scheduling software. He does not have one and he has a lot of clients. It is difficult to remember when he is training with everyone. I found a really good website that is low cost that will benefit him. The second thing that would help Rob's business is the Square. It accepts credit card payments from your smartphone. People don't always have cash on hand, but they always have their credit cards. The reader itself and the account is free. The only cost is a 2.75% swipe fee. The reviews have all been positive with the Square and I think it would be an easier and better way to handle his money. The last thing I came up with was an Instagram Business Profile page. It offers a better marketing experience on Instagram. This will help him build his brand. He can link his Facebook, website, and youtube pages to this. I think this will help his business gain more clients.
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January 2018
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